Illustration of a holiday parade with a giant present float, a marching band and families waving (The WS Ambassadors Holiday Parade)
Other Christmas Activities

The WS Ambassadors Holiday Parade

Spectators gather along Fourth and Liberty streets to watch the community celebration. The parade showcases festive floats, marching bands and groups, and live musical entertainment for the whole family.

Sat, Dec 5, 2026 All ages

Website / Tickets

See more other Christmas activities near Winston-Salem

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Plan Your Visit

Tickets

Free admission; the parade is open to all.

Neighborhood

Downtown Winston-Salem

Location

See it and nearby events on the map
Downtown Winston-Salem · Winston-Salem, NC 27101 Get Directions

Local Insight & Ratings

Family Friendly

🎄 🎄 🎄 🎄 🎄 (5/5)

Best For

Families and community parade fans

Vibe

Festive and community-minded

Energy Level

Moderate

Photo Friendly

High

Weather Sensitivity

Moderate

Tips & Advice

  • Find your spot along Fourth or Liberty Street, where the floats, bands and live music come through downtown.
  • If your group wants to march, watch for registration details in October so you can enter a float, band or group.
  • Sign up to volunteer if you'd like to help with setup, route support or guest services on parade day.
  • Nominate someone who makes Winston-Salem shine to serve as this year's Grand Marshal.

Links & Contact

Run by Winston-Salem Ambassadors

Website / Tickets

Christmas Events Near Me is an independent guide, not the organizer of this event. For tickets, entries, vendor spots or questions, contact the organizer directly through their website.

Frequently Asked Questions

Who is the parade for?

It's for the whole family. The parade is free and open to everyone.

What will we see?

You'll see festive floats, bands and groups, and live music along Fourth and Liberty streets.

How do I enter a float, band or group?

Parade registration opens this fall. Entry details come out in October.

Can I volunteer?

Yes. Volunteers help with setup, route support and guest services on parade day.

Can I nominate the Grand Marshal?

Yes. You can nominate a local leader, volunteer or neighbor to lead this year's parade as Grand Marshal.

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Always check the official website for the most current information.

We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.

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