It’s a Wonderful Life Holiday Festival
2026 dates not announced yet. Details are from 2025.
Experience the magic of the holidays at the 'It's a Wonderful Life Holiday Festival' in Rochester's South Wedge neighborhood. This free event offers a delightful mix of local artisan vendors, live music, and festive food and drinks. Families can enjoy children's activities, a special visit with Santa, and even purchase Christmas trees and wreaths, with proceeds supporting the local business association.
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Plan Your Visit
Website / Tickets
Last year
Tickets
FREE
Ages
All ages
Neighborhood
South Wedge
Food & Drink
Food and beverage from local eateries & food trucks
Going?
Location
Tips & Advice
- Arrive early to secure a parking spot, as the event is free and popular, and explore the vendor locations across multiple businesses in the South Wedge.
- Bring a donation of mittens or gloves for the Center for Youth Services drive to help keep local youth warm this season.
- Check out the specific business specials offered by local shops like Abundance Co-op, Boulder Coffee, and Hedonist Chocolates for great deals.
- Don't miss the opportunity to purchase Christmas trees and wreaths from Historic Houseparts, with all proceeds supporting BASWA's future events.
- Stay updated on specific musical performances and children's activity details as they are announced closer to the event date.
Special Events & Promotions
- Mitten Drive for Center for Youth Services
- Christmas trees and wreaths for sale with proceeds to BASWA
- Business specials from local shops
- Visit with Santa
- Christmas Karaoke
- Santa's S'mores Station
Links & Contact
Run by Business Association of the South Wedge (BASWA)
Christmas Events Near Me is an independent guide, not the organizer of this event. For tickets, entries, vendor spots or questions, contact the organizer directly through their contact page.
Frequently Asked Questions
What is the admission price for the festival?
Admission to the 'It's a Wonderful Life Holiday Festival' is completely free for all attendees.
Where can I find the arts and craft vendors?
Arts and craft vendors will be located at The Historic German House, Lux Lounge, Star Alley Park, Postler & Jaeckle, and TRU Yoga.
What kind of food and drinks will be available?
Attendees can expect a variety of food and beverages from local eateries and food trucks, offering festive options for everyone.
Are there activities for children?
Yes, there will be children's activities, including crafts and a special visit with Santa Claus.
How can I support the event or the community?
You can support the event by purchasing Christmas trees and wreaths, with proceeds going to BASWA. Additionally, consider donating mittens or gloves for the Center for Youth Services mitten drive.
Browse Christmas in Rochester
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.