New Braunfels Weihnachtsmarkt
Weihnachtsmarkt is a German-style Christmas market with a Texas twist, held indoors as an annual holiday shopping event. Visitors can shop from an array of over 60 retail merchants and artisans offering authentic German collectibles, ornaments, unique decorations, specialty gifts, apparel, and antiques.
Nov 20 – Nov 22, 2026 All ages
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Plan Your Visit
Tickets
$15 market admission for any additional adults attending Breakfast With Santa; no general market ticket price is stated.
Hours
10am-5pm.
Neighborhood
Downtown New Braunfels
Food & Drink
Special events offer Gala dinner and a full bar, catered brunch, coffee and a sweet pastry at Kaffeeklatsch, breakfast with Santa, drinks and light bites at Mahjong, and a full English afternoon tea.
Location
Tips & Advice
- Book the Kaffeeklatsch if you want to shop and craft on the same day, because the ticket includes a market day pass so you can shop before and after the class.
- If you're going to the Gala, dress business casual or holiday chic, and remember your Gala ticket also gets you into the market Friday through Sunday.
- For Breakfast With Santa, buy a market ticket for each extra adult, because a booking only covers one seated child and one standing adult.
- Grown-ups and teens 16 and older can join the Kaffeeklatsch craft, but younger children can't take part because of the nature of the craft.
Special Events & Promotions
- The Gala on Thursday, November 19 kicks off the market with exclusive shopping, dinner, a full bar and live music from the Dirty River Boys. It also includes market entry Friday through Sunday.
- Friday, November 20 has two events. The Brunch is a catered meal with a sneak peek at vendors' festive fashions. Kaffeeklatsch offers coffee, a pastry and a hands-on Christmas craft for ages 16 and up.
- Breakfast With Santa on Saturday, November 21 has breakfast, arts and crafts, and photos with Santa.
- Mahjong Open Play on Saturday, November 21 is hosted by Serving Up Mahjong of New Braunfels and has raffle prizes, drinks and light bites. It's for people who already play American Mahjong.
- The Holiday Tea on Sunday, November 22 serves a full English afternoon tea with tea sandwiches, scones with jam, desserts and loose-leaf tea.
Links & Contact
Run by Sophienburg Museum & Archives
Christmas Events Near Me is an independent guide, not the organizer of this event. For tickets, entries, vendor spots or questions, contact the organizer directly through their contact page.
Frequently Asked Questions
What can I shop for at the market?
More than 60 merchants and artisans sell authentic German collectibles and ornaments, unique decorations, specialty items, gifts, apparel and antiques.
Is the market indoors or outdoors?
It's an indoor market, modeled on the open-air Christmas markets of Germany.
Who does the market support?
Weihnachtsmarkt is the biggest annual fundraiser for the Sophienburg Museum & Archives. All proceeds go to museum operations and educational programming.
How does Breakfast With Santa work for families?
Each booking covers one seated child and one standing adult. The morning includes breakfast, arts and crafts, and photos with Santa. Any extra adults need their own market ticket.
How can I become a vendor or sponsor?
Merchants can fill in the Merchant Application. Sponsors choose from several sponsorship levels, and the sponsorship deadline is November 1.
Browse Christmas in New Braunfels
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.