Cocoa Crawl
Visitors can stop by participating retailers and restaurants to sample each business's unique spin on hot cocoa recipes. Guests can sip complimentary tastings while browsing downtown shops or stopping for lunch. Attendees also vote for their favorite recipe to crown the season's winner.
Sat, Nov 21, 2026 All ages Complimentary tasting.
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Plan Your Visit
Hours
12:00pm - 2:00pm.
Neighborhood
Downtown Midland
Food & Drink
Participating retailers and restaurants offer complimentary tastings of their own hot cocoa recipes, and visitors can stop for lunch.
Location
Tips & Advice
- Stay downtown after the Midland Santa Holiday Parade, because the Cocoa Crawl starts right after it and warms you up after watching outdoors.
- Try cocoa at several stops before you vote, since your pick helps decide which business wins the Golden Mug Trophy.
- Plan to have lunch downtown during the crawl, since participating restaurants are serving cocoa alongside the shops.
- Dress for the weather, since you'll be outside for the parade before walking between downtown businesses for tastings.
Links & Contact
Run by Midland Downtown Business Association
Christmas Events Near Me is an independent guide, not the organizer of this event. For tickets, entries, vendor spots or questions, contact the organizer directly through their contact page.
Frequently Asked Questions
What is the Cocoa Crawl?
It's an after-party following the Midland Santa Holiday Parade. Downtown retailers and restaurants each serve their own hot cocoa recipe for tasting.
Can I vote for my favorite cocoa?
Yes. Visitors vote for their favorite, and the winning business gets bragging rights for the season and the Golden Mug Trophy.
Can I shop or eat lunch while I'm there?
Yes. You can sample cocoa while you browse the shops or stop for lunch downtown.
Who puts on the Cocoa Crawl?
The Midland Downtown Business Association.
Browse Christmas in Midland
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.