Illustration of a family gazing at houses and trees covered in string lights on a snowy street at dusk (Winter Glow at Three Counties Showground)

Winter Glow at Three Counties Showground

Visitors can wander along an outdoor Illuminated Light Trail or take to a covered ice skating rink. The event also hosts an indoor UV Glow Crazy Golf course, a fairground, a Christmas market, and a Food Quarter offering a variety of meals and drinks. Families can take part in the Father Christmas Experience to explore the Winter Village, decorate biscuits in Mrs Claus' Bakery, and meet Father Christmas.

Map It Details Official site

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Plan Your Visit

When

Ages

All ages

Food & Drink

The indoor Food Quarter has independent traders serving a variety of dishes, while the Ice Bar & Cafe offers lighter food and hot, cold and alcoholic drinks.

Parking

Free parking in West Gate car park; follow signs for the Brown Gate entrance.

Accessibility

Accessible toilet facilities are available on-site, and the outdoor light trail is surfaced with tarmac pathways and temporary tracking.

Pets

Dogs are generally not permitted, except on designated dates; guide dogs and registered assistance dogs are welcome at all times. Dogs must be on a short lead, supervised and cleaned up after. Dogs are not permitted on the ice rink or fairground rides.

Going?

Location

Three Counties Showground · Malvern WR13 6NW, UK, Malvern, Worcestershire WR13 6NW Get Directions

Local Insight & Ratings

Family Friendly

🎄 🎄 🎄 🎄 🎄 (5/5)

Best For

Families with children

Vibe

Festive and family-focused

Energy Level

Moderate

Photo Friendly

High

Weather Sensitivity

Moderate

Tips & Advice

  • Book for an opening weekend to get up to 50% off, which is the biggest saving of the season.
  • For a quieter rink, skate during the daytime in the week or in the earlier weekend sessions, since Saturdays and the week before Christmas get very busy.
  • Book the Father Christmas Experience in advance, by the day before at the latest, and arrive at your slot time because early arrivals can't be accommodated.
  • Add skate aids for children aged 3 to 10 when you book, because they're limited and can't be added later.
  • Bring a card, since there is no cashpoint on site and purchases are easiest by debit, credit or contactless.

Special Events & Promotions

  • Up to 50% off on the opening weekends
  • Father Christmas Experience reimagined for 2026
  • Dog-friendly dates: 20 & 21 November and 14–17 December, plus 27–31 December on the Light Trail
  • Dogs can meet Father Christmas and get a gift on 20 & 21 November and 14–17 December

Links & Contact

Christmas Events Near Me is an independent guide, not the organizer of this event. For tickets, entries, vendor spots or questions, contact the organizer directly through their contact page.

Frequently Asked Questions

Are dogs allowed at Winter Glow?

Dogs are only permitted on designated dog-friendly dates, though guide dogs and registered assistance dogs are permitted at all times.

Can visitors bring their own ice skates?

Yes, visitors may bring their own skates, though skate rental is already included in the ticket and bringing personal skates does not reduce the price.

Are there age restrictions for ice skating?

Children under 3 are not permitted on the ice, and children aged 3 to 10 must be accompanied on the ice by an adult.

Can pushchairs be brought into the Father Christmas grotto?

Yes, pushchairs are permitted inside the grotto.

Are cash payments accepted at the event?

Both card and cash are accepted, but there is no cashpoint on-site.

Browse Christmas in Great Malvern

Always check the official website for the most current information.

We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.

Contributors & Updates

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