Baptist Health Illuminate: A Conway Christmas Tradition
Visitors can celebrate the holiday season with live musical performances, kid-friendly activities, and family rides including a Ferris wheel and the Natural State Railway train. Children can craft a holiday keepsake at Santa's Workshop, play in the Snow Zone, and create a wish list at the Letters to Santa booth. The festivities also include photos with Santa and culminate in the lighting of the Conway Christmas tree.
Sat, Nov 28, 2026 All ages
See more Christmas lights near Conway
Plan Your Visit
Hours
3:00 - 7:00 pm; Santa is on site from 3:30 to 5:00 pm.
Neighborhood
Downtown Conway
Location
Tips & Advice
- Download the fillable Santa letter before you go if you’d like to prepare your child’s wish list in advance.
- Include a return address on letters sent to Santa so he can reply.
- Budget for ride costs: the Ferris wheel is $5 per person, and the Natural State Railway train is $4 per ride.
- Check the current schedule before choosing when to meet Santa, since the posted appearance times differ and the schedule may change.
- Arrive before the 6 p.m. tree lighting to enjoy the earlier scheduled crafts, games, Santa activities, and live entertainment.
Special Events & Promotions
- Illuminate celebrates Small Business Saturday.
- North Pole Mailbox in Rogers Plaza through mid-December, with every letter that includes a return address answered by Santa.
- Ferris Wheel and Mini Ferris Wheel open Wednesday through Sunday evenings for the rest of the season, dates to be announced.
Links & Contact
Run by Conway Area Chamber of Commerce
Christmas Events Near Me is an independent guide, not the organizer of this event. For tickets, entries, vendor spots or questions, contact the organizer directly through their contact page.
Frequently Asked Questions
What can kids do at Illuminate?
At Santa's Workshop kids can build a holiday keepsake. They can also play in the Snow Zone, write a wish list at the Letters to Santa booth, and get their picture taken with Santa.
Are the rides included?
No. The Ferris Wheel and the Natural State Railway train are paid for per person.
How does the evening end?
Illuminate ends with the lighting of the Conway Christmas tree.
Can kids send a letter to Santa after Illuminate?
Yes. A North Pole Mailbox stands in Rogers Plaza in front of the Chamber of Commerce building through mid-December. Santa answers every letter that includes a return address.
Can we ride the Ferris Wheel later in the season?
Yes. The Ferris Wheel and Mini Ferris Wheel run Wednesday through Sunday evenings during the holidays, and the exact opening and closing dates haven't been announced yet.
Browse Christmas in Conway
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.