Augsburger Märchenstraße (Augsburg Fairy Tale Street)
Visitors stroll through Augsburg city center to admire nostalgic, animated fairytale scenes displayed in decorated shop windows. The trail brings classic Brothers Grimm stories such as the Frog Prince and Rumpelstiltskin to life. Children and families can follow a puzzle trail that guides them from one window scene to the next.
Nov 23 – Dec 24, 2026 All ages
See more Christmas markets near Augsburg
Plan Your Visit
Neighborhood
City Center
Location
Tips & Advice
- Get a riddle card early at the Tourist Information on Rathausplatz, because cards are handed out only while supplies last, or print one at home instead.
- Start at Scene 1 in the Wöhrl window by the children's Christmas market and follow the riddle through all ten windows in order.
- Have the kids answer every question on the riddle card, because only finished cards go into the draw for prizes like LEGOLAND and zoo tickets.
- Pair the walk with the Christkindlesmarkt on Rathausplatz, where the Himmlisches Postamt also gives out riddle cards.
- If December is busy, the windows stay up for a while after Christmas and traditionally come down in the first week of January.
Special Events & Promotions
- This year's theme is “Froschkönig, Rumpelstilzchen & Co.”, with tales from the Brothers Grimm.
- Children drawn as winners are invited to a closing celebration with Miss Fairytale at the AZ Kundencenter during the Christmas holidays.
Links & Contact
Run by Regio Augsburg Tourismus GmbH
Christmas Events Near Me is an independent guide, not the organizer of this event. For tickets, entries, vendor spots or questions, contact the organizer directly through their contact page.
Frequently Asked Questions
What's the theme this year?
It's “Froschkönig, Rumpelstilzchen & Co.”, with animated scenes from the Brothers Grimm fairy tales in shop windows across the city center.
Where does the route start?
Scene 1 is in the Wöhrl window on Bürgermeister-Fischer-Straße, by the children's Christmas market. The ten scenes continue past Rathausplatz and Annastraße and end at Karstadt on Martin-Luther-Platz.
How does the children's riddle work?
A riddle card leads you from window to window, and kids who solve all the questions are entered for a prize. Pick up a card at the Tourist Information on Rathausplatz, at the Wöhrl start window, or at the Himmlisches Postamt on the Christkindlesmarkt, or print one at home.
What can kids win?
Prizes include FC Augsburg home-match tickets, a family day ticket for Hofis Erlebnispark, a LEGOLAND day ticket, planetarium family tickets, Augsburg Zoo tickets and shopping vouchers. Winners are told by letter during the Christmas holidays and invited to a closing celebration, where every invited child gets a prize.
Who is it for?
It's made for children, parents and grandparents together. Grandparents often tell the grandchildren about the fairy-tale windows they saw as kids.
Browse Christmas in Augsburg
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.